TOMRA and ACTUM Digital · www.tomra.com

A stable site after launch, editors who are never alone, and a partner for what comes next.

This page goes with our answer to your RFP. We are a web company, so instead of a long document we built you a website: how we would take over www.tomra.com, what happens in the first 90 days, and how we work every day.

A message from Jan Havel, co-founder of ACTUM Digital

Three priorities, in 16 minutes

Jan recorded this for the TOMRA team. Jump to the part you care about.

Video message from Jan Havel The video will appear here once it is published.
"They must never be left alone."Jan Havel on TOMRA's content editors
    Our approach

    It always starts with stabilization. Then we build value, and prepare for what is next.

    These three priorities come from what you told us and from 30 years of building and running websites.

    01

    Stabilize

    The site is reliable, fast, usable and findable by search engines and AI agents from day one. Errors are fixed quickly and, better, caught before users see them.

    • Your named issues on our backlog from day one: forms, AI translation, the number of content blocks, editor experience, speed, setting up new languages
    • Proactive monitoring, diagnosis and code review
    • Editors supported in every channel, fast

    See it in the timeline

    02

    The first 90 days

    We move from fixing to adding value: a predictable rhythm with something delivered every other week, working through the backlog of post-launch wishes.

    • US site planned live before Christmas, then Taiwan
    • Country go-lives run as a predictable process that local teams can plan around
    • WCAG 2.1 AA: a two-week audit, and the fixes done before the US site goes live

    See the US go-live

    03

    Foundation for the future

    Your PIM is planned for the end of Q1 or start of Q2 2027, about six months away. We start preparing now, so it goes live on time and connects to the website cleanly.

    • PIM: technology choice, processes, data structures, data readiness
    • AI visibility and search: how assistants and search engines present TOMRA
    • Workshops with your teams, up to board level if you want us there

    See PIM readiness

    Interactive plan

    The first 90 days, counted from the day we sign

    Day 0 is the day the contract is signed, whenever that is. Click any bar or diamond for the detail. Pick a signature date to see real calendar dates and check the US go-live against Christmas.

    Priority 1: stabilize Priority 2: first 90 days Priority 3: foundation Runs continuously Milestone

    Before we sign: if you want a second pair of eyes on anything, call us. It costs nothing.

    How a takeover runs

    The same takeover method we have used and refined since 2019

    We first wrote this method down for Kentico websites and have since used it on Sitecore, Adobe and Optimizely platforms. The steps stay the same: understand the platform, take over responsibility without a service outage, then move to the full service level. Each step normally takes about four weeks. For TOMRA they overlap, because your site is live and needs support from the first day.

    Knowledge transfer with your current partner

    The ten things that happen in a good handover. Tick what is already arranged; whatever is missing, we plan around it.

    0 of 10 arranged
      And if the handover does not happen?We have taken over sites where the previous partner disappeared overnight, and rebuilt the knowledge ourselves from the code, the environments and the content. It works. A cooperative handover is simply faster, cheaper and safer, which is why we plan for it.

      Takeovers we have run

      Optimizely · 2026
      Heidelberg EngineeringTook over a live Optimizely site delivered by another partner, without transition downtime, and stabilized it together with Optimizely.
      Global manufacturer
      MakinoTakeover audit across infrastructure, platform, website and database for a site in 36 countries and 3 world regions: 34 findings, then a move to a next-generation marketing platform.
      Sitecore · 2025
      Global machinery manufacturerAssessment of the existing site and transition from the previous vendor, followed by 24/7 support and a development roadmap.
      Kentico · 2020
      Tech company with its marketing HQ in the USTransition from another partner, with extended support for the US marketing team, translations and content.
      Support

      A contract that guarantees response times, and people who answer long before that

      The formal part is the SLA: priority levels with contractually guaranteed response and resolution times, set out in our RFP answer. The informal part is how we work: you write, someone answers.

      InstantYour message is seen instantly during business hoursNamed people in a shared Teams channel reply straight away; phone, Jira and email work too
      15 minOutside business hours, an engineer is at a laptop within 15 minutes, 24/7On-call duty from our Prague team, Saturday 3 a.m. included
      1 teamSame time zone as Asker, with extended hours for your editors elsewhereFor example 06:00 to 22:00 CET: Asia-Pacific afternoons and most of the US East Coast day. On-call covers the rest.
        Your editors

        "A happy content administrator creates happy visitors of a website"

        Your 50 editors are spread across the world. If they enjoy working with Optimizely, they go the extra mile for your visitors. That does not happen on its own with a new platform, so we make sure they are never left alone.

        01

        Always reachable

        Teams channel, phone, Jira tickets, email: whatever channels we agree. A wrong button, a forgotten step from training or an accidental publish gets a fast answer.

        02

        Editor acceleration

        From week 4, sessions built on your editors’ real questions from the hotline: what we fixed, and how one country solved what another is stuck on. Not another training course.

        03

        Work off their desk

        When time is short, editors can send us a Word document, an image to resize or a page to translate, and our content team publishes it, within the agreed support hours.

        04

        A cleaner block library

        118,000 content blocks is hard to work with. We sort out what is used, unused, duplicated or truly shared, and clean it up with your editors.

        How we plan and deliver

        One live plan that everyone can see, and a rhythm that delivers every other week

        All delivery work lives in Jira. The plan is not a schedule written once at the start; we review it continuously as priorities, dependencies and capacity change. You see the same plan we do.

        A real delivery plan in Jira from another client engagement: timeline, dependencies, team capacity and a summary dashboard. Client details are blurred.
        What you getHow oftenWhat it tells you
        Live delivery plan in JiraAlways currentWhat we deliver now, what comes next, why in that order, and what each item depends on.
        Sprint reportEvery two weeksWhat was planned, what was completed, and what was added during the sprint.
        Release plan and release reportEvery releaseWhat goes live, how it was tested and approved, and how it went.
        Retrospective recordEvery sprintWhat we learned and the actions we agreed, each with one owner, tracked until done.
        Root cause analysisAfter every critical incidentWhat happened, why, and what we changed so it does not happen again.
        Service report and status callMonthly report, weekly callIssues found and resolved, SLA performance, site speed, traffic and security.
        References

        We fix live platforms, run them 24/7, and grow with our clients

        Optimizely takeover

        Heidelberg Engineering

        A German medical technology company whose Optimizely website, with a headless Next.js front end, was delivered by another partner. We took over service and support of the live platform in March 2026 without transition downtime and stabilized it from day one, together with Optimizely.

        Today: monthly support and releases, new features in parallel, and a full architecture analysis with a phased improvement plan.

        Why it matters for TOMRA: we came in on Optimizely when things were not working, and fixed them. The same situation, on the same platform, this year.

        Mission-critical, 24/7

        Christie's

        More than 4 million content pages, and a site that cannot go down during a sale. We provide 24/7 support with guaranteed response times, maintenance and long-term development, and we supported the Paul G. Allen Collection sale, the biggest auction in history.

        Along the way: 40% more website visitors and twice the time on site.

        Why it matters for TOMRA: if Christie's trusts us with its digital presence around the clock, your site is in safe hands.

        Global rollouts, then growth

        GROHE

        A global manufacturing brand. We rebuilt its global website for 50+ markets and languages and rolled it out, then grew into content operations, a loyalty program and a mobile app.

        Long-term partner for platform development, support and content services.

        Why it matters for TOMRA: the closest match to your site. A global manufacturer, a complex multi-country site, many rollouts, and a partner that grows with you.

        Your team

        Named people, who stay

        The people who take over your site are the people who support it afterwards.

        Jan Havel
        Jan HavelCo-founder and Managing Partner, management sponsor
        Gianluca Turturro
        Gianluca TurturroPartner, senior advisor, owner of our Optimizely partnership
        Silke Nehlig
        Silke NehligStrategic Account Director, your main point of contact
        Daniel Bohata
        Daniel BohataDelivery Lead, accountable for the result
        Lubomír Švorčík
        Lubomír ŠvorčíkSupport and Maintenance Lead
        Filip Takáč
        Filip TakáčContent and Visibility Lead
        Try us

        Call us before 8 October, and see if you get an answer within 15 minutes.

        If you need a second pair of eyes or want to test an idea in the next two weeks, call any of us.